Our story
Built by parents,
for parents.
We started Kina because, like you, we're in it every day, raising little humans, juggling school payments, groceries, activities, and everything in between. It all adds up, and it’s scattered everywhere.
We are parents, and we built Kina to simplify parenting life and everything around it, while making it more rewarding. From tuition rewards to camp sign-ups, Kina brings everything into one organized place, turning what you spend into something more.
We built this for our family. Now it's here for yours.
With love,
Who's behind Kina
Every smile, every laugh,
that’s what it’s all for.
Mom of One
If parenting were a job title:
Chief Negotiation Officer
Ennie Lim
Chief Executive
Dad of One
Best advice you’ve given (or received) as a parent:
Don’t negotiate before coffee.
Benny Yiu
Operations Lead
Dad of Two
Favorite family ritual:
Sunday pancakes
Michael Weinberg
Engineering Lead
Mom of Two
Favorite parenting hack:
Having a second child so they can play together, and smoothies!
Julia Stefani
Product Lead
Mom of Two
What my kids think I do for work:
Click clack (sound of keyboard typing)
Kana Lee
Marketing Lead
Mom of Two
Favorite family movies:
Home Alone and Frozen!
Angelina Kim
User Experience Lead
Our partners
